today we’re meeting ferren of artcream, she writes a design and interiors blog about achieving “an affordable, designed lifestyle”, which is what we all want, right? she also has a amazing modern style, and she sells home decor items in her online shop : creamy general store. let’s meet this girl!
TELL US ABOUT YOURSELF + YOUR BLOG!
my name is ferren and i run artcream. i started the blog in 2013 after running blogs for other companies in the design and interiors sphere. the most important thing for me in writing the blog has been talking about affordable products and projects, as i find that so many blogs are so aspirational that they’re unobtainable.
WHAT DO YOU DO OUTSIDE OF THE BLOG?
i’ve recently decided to go freelance! whoop, whoop! i now help other bloggers and small businesses with building and growing their brands in the digital space. that can mean designing logos and assets, copywriting, or creating marketing strategies. I also help people with styling their homes and business (either in person or via email/phone). You can read a little about all of that here, if you fancy.
WHAT INSPIRED YOU TO START BLOGGING?
originally i wanted to create something for myself where i could talk about my current obsessions and interests. i’d previously spent so much time writing for brands, and i wanted to explore my point-of-view.
WHAT MADE YOU CHOOSE A BLOGZILLA STUDIO THEME?
i first discovered blogzilla when sugar & cloth redesigned her blog. i was blogging on tumblr at that time and didn’t care for the look of my site. i loved how minimalist and clean emollient looked and i immediately chose that theme.
WHAT DO YOU LIKE BEST ABOUT THE LOOK OF YOUR BLOG NOW?
i commissioned a custom slider a couple of months ago and that’s definitely my favourite part of the blog now. it allows me to highlight stories for a longer time and gives the site and added touch of professionalism.
ANY ADVICE FOR PEOPLE STARTING UP BLOGS OF THEIR OWN?
yes! do whatever you want. don’t be afraid to blog from your own voice and tastes– there’s an audience out there waiting for you. when i first started blogging, i felt like there was a “right” way to blog based on what was on the blogs i liked. it caused me to write about things that i didn’t necessarily care about and, before artcream, i started and quit writing two blogs for that reason. you have to be yourself.
IF YOU COULD HAVE DINNER WITH ANY GUESTS OF YOUR CHOICE, WHO WOULD THEY BE + WHAT WOULD YOU EAT?
i think i’d want some inspirational people around so that i could pick their brains. maybe oprah, anna wintour, kanye west, and solange. i’d want to have a meal with several courses. breads, salads, pâté, lobster, steak, cheesecake, and lots of champagne and craft beer.
WOULD YOU RECOMMEND BLOGZILLA STUDIO? IF SO, WHY?
i definitely would. out of the box, the themes are very chic and will instantly elevate the look of any blog. beyond that, it’s been great to be able to work with you ladies on custom elements of my blog. i can see myself doing more customisations in the future as my site grows!